Privacy policy

Effective Date: August 9, 2026

MISSISSI Fine Jewelry operates this store and website, including related information, content, features, tools, products, and services (the “Services”). The data controller responsible for the processing described in this Privacy Policy is Shenzhen Mississi Jewelry Co., Ltd. (“MISSISSI,” “we,” “us,” or “our”).

The Services are hosted by Shopify. This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, make a purchase or other transaction, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand the practices described here.

1. Personal information we collect or process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.
  • Payment information, including the payment method, transaction amount, billing details, payment status, and payment confirmation made available through Shopify or the selected payment provider. Payment credentials used to complete a transaction are processed through the selected payment provider.
  • Account information, including your username, password, preferences, and settings.
  • Transaction information, including products you view, add to your cart, purchase, return, or cancel, and your transaction history.
  • Communications and review content, including information you provide in customer-service inquiries, return requests, ratings, reviews, reviewer names, uploaded photos, or other communications.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

2. Sources of personal information

We may collect personal information:

  • directly from you when you create an account, use the Services, place an order, or communicate with us;
  • automatically through the Services, your device, cookies, and similar technologies;
  • from Shopify and the other confirmed service providers described in Section 5;
  • from shipping carriers used to deliver or return an order.

3. How we use personal information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services

We use personal information to provide the Services, perform our contract with you, process payments, fulfill orders, remember preferences, send account or order notifications, process purchases and returns, manage accounts, arrange shipping, enable reviews, personalize your shopping experience, and improve the Services.

Marketing, analytics, and advertising

We use Shopify’s native newsletter and Messaging/email tools to manage subscriptions and send promotional or abandoned-checkout communications where permitted by law. We use Google Analytics and the Google & YouTube connection to understand Site use and measure performance. Shopify Network Intelligence and the connected Pinterest and TikTok services may support advertising measurement, audience-related processing, or personalized advertising based on store activity. Your cookie choices and applicable opt-out rights are described in Sections 6 and 10.

Security and fraud prevention

We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, and respond to possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. You are responsible for keeping account credentials confidential.

Communicating with you

We use personal information to provide customer support, respond to inquiries and requests, provide effective service, and maintain our business relationship with you.

Reviews and public display

When you submit a product review, the rating, review text, reviewer name, and any photos you choose to upload may be displayed publicly on the Services. An email address and optional phone number submitted through the review form are used for review administration, verification, or support and are not intended to be publicly displayed.

Submitting a review does not by itself authorize MISSISSI to use your name, photo, review, or other submitted content in a separate paid advertisement or other advertising creative. We will obtain any additional permission required for that separate advertising use.

Legal reasons

We may use personal information to comply with applicable law, respond to valid legal process or requests from government authorities, investigate or participate in legal proceedings, enforce our terms and policies, and protect the rights, safety, and property of MISSISSI, our customers, and others.

4. How we disclose personal information

We may disclose personal information for legitimate purposes consistent with this Privacy Policy, including:

  • to Shopify for store hosting, checkout, customer accounts, Shop, store analytics, Customer Events and web pixels, Shopify Network Intelligence, native contact and newsletter forms, Shopify Flow, Shopify Messaging/email tools, and Shopify Inbox chat;
  • to PayPal when you choose PayPal for payment;
  • to Google & YouTube and Google Analytics for Site-usage, performance, and advertising measurement;
  • to Pinterest and TikTok for connected advertising and measurement services;
  • to Trustoo/Vstar when you view or submit product reviews;
  • to Parcel Panel for order tracking and related event analytics;
  • to shipping carriers used to deliver or return an order;
  • when you direct, request, or consent to another disclosure; and
  • when required to comply with applicable law, valid legal process, our terms and policies, or the protection of rights and safety.

Depending on where you reside, you may have the right to opt out of certain uses or disclosures for targeted advertising or activities defined as a “sale” or “sharing” under applicable law. You may use the MISSISSI data-sharing opt-out page.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about access to and use of the Services to provide and improve the Services. Information submitted through the Services may be transmitted to Shopify and service providers in countries other than the country where you live.

Shopify Network Intelligence is enabled for this store. This feature may combine information from interactions with our store with information held by Shopify to improve Shopify products, advertising targeting, and personalization. For processing performed by Shopify for its own purposes, Shopify is responsible for that processing and for responding to applicable privacy-rights requests.

For more information, review the Shopify Consumer Privacy Policy. Depending on where you live, you may also manage certain Shopify privacy rights through the Shopify Privacy Portal.

Confirmed services used by this store

  • Shopify: hosts and operates the online store, checkout, customer accounts, Shop, store analytics and web pixels, Customer Events, the regional Cookie Banner, the data-sharing opt-out tools, Shopify Network Intelligence, native contact and newsletter forms, and related commerce functions.
  • PayPal: processes payment and transaction information when a customer chooses PayPal at checkout.
  • Google & YouTube and Google Analytics: provide Site analytics and advertising measurement through connected server and web pixels and Google tags.
  • Pinterest: operates a connected server and web advertising and measurement pixel through Shopify Customer Events.
  • TikTok: operates a connected web advertising and measurement pixel through Shopify Customer Events.
  • Shopify Inbox: processes information that a customer chooses to provide through the Site’s chat feature.
  • Trustoo/Vstar: supports product reviews and may process a submitted rating, review text, photos, reviewer name, email address, and optional phone number.
  • Parcel Panel: supports order tracking and operates a connected web pixel through Shopify Customer Events.
  • Shopify Flow and Shopify Messaging/email tools: process checkout, order, customer contact, subscription, and communication information used for active abandoned-checkout workflows and permitted customer communications.
  • Shopify native contact and newsletter forms: process information that a customer submits in a contact request or email subscription, including contact details and marketing preference.

6. Cookies and similar technologies

We and the confirmed providers listed above use cookies, pixels, tags, and similar technologies to operate the Services, keep the Site and checkout secure, remember preferences, understand performance and use, measure campaigns, and support advertising and personalization where permitted.

These technologies may include:

  • Necessary technologies used for core Site functions, checkout, security, fraud prevention, account access, and privacy choices;
  • Preference technologies used to remember settings and improve usability;
  • Analytics and performance technologies used by Shopify, Google & YouTube and Google Analytics, Trustoo/Vstar, and Parcel Panel to understand interactions and performance; and
  • Advertising and measurement technologies used through Shopify Network Intelligence, Google & YouTube, Pinterest, and TikTok.

The Shopify Cookie Banner uses Shopify’s automatically recommended regional settings to determine where it appears, including the EEA, the United Kingdom, Switzerland, and other applicable markets identified by Shopify. Where it is presented, you can accept, decline, or manage the available cookie choices. Your selections are communicated through Shopify’s privacy controls.

You can also control cookies through your browser settings. Blocking necessary technologies may prevent parts of the Services from working correctly. Depending on where you live, you may opt out of activities defined as a sale, sharing, or targeted advertising through the MISSISSI data-sharing opt-out page. Recognized Global Privacy Control signals are handled as described in Section 10.

7. Third-party websites and links

The Services may link to websites or online platforms operated by third parties. If you follow a link to a site that we do not control, review its privacy and security policies and other terms. We are not responsible for the privacy, security, accuracy, or reliability of third-party sites or services.

Information you provide in public or semi-public areas, including third-party social-networking platforms, may be visible to other users and may be used by those platforms or other parties. Including a link does not by itself imply endorsement of the linked platform or its operator.

8. Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian of a child who provided personal information to us, contact us using the details below to request that it be deleted. As of the Effective Date, we do not have actual knowledge that we sell or share, as those terms are defined by applicable law, personal information of individuals under 16 years of age.

9. Security and retention

No security measure is perfect or impenetrable, and we cannot promise perfect security. Information sent over the internet may not be secure while in transit. Do not use an unsecured channel to send sensitive or confidential information to us.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for related operational or legal needs. The criteria used include the duration of an account or customer relationship, the time needed to fulfill and document an order or request, applicable tax, accounting, recordkeeping, and consumer-protection obligations, and the time reasonably needed to resolve disputes, prevent fraud, or enforce contracts and policies. When information is no longer required, we delete or de-identify it where reasonably practicable, subject to lawful retention duties, legal holds, and routine backup cycles.

10. Your rights and choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute, may apply only in certain circumstances, and may be limited or declined where applicable law permits.

  • Access or know: request access to personal information we hold about you.
  • Delete: request deletion of personal information we maintain about you.
  • Correct: request correction of inaccurate personal information.
  • Portability: request a copy of certain personal information or its transfer to a third party, subject to applicable conditions and exceptions.
  • Opt out of sale, sharing, or targeted advertising: opt out of uses defined by applicable law as a sale or sharing of personal information or as targeted advertising. Use the MISSISSI data-sharing opt-out page.
  • Manage marketing communications: unsubscribe from promotional emails using the unsubscribe link in those messages. Even after opting out of promotional communications, you may still receive non-promotional messages about your account, orders, or service requests.

Where required by applicable law, we treat a recognized Global Privacy Control signal as an opt-out request for the browser or device that sends it. If Shopify can associate that device with a Shopify account, the request may also be applied to the account. Learn more at Global Privacy Control. Other browser “Do Not Track” signals may not be recognized.

You may exercise applicable rights through the Services, the links above, or by contacting us. We will not discriminate against you for exercising a privacy right. We may need to verify your identity before processing a request. Where permitted, you may designate an authorized agent; we may require proof of authorization and may ask you to verify your identity directly.

We will respond within the period required by applicable law. If applicable law gives you a right to appeal our decision, you may submit the appeal using the contact details below.

11. Additional rights and lawful bases for the EEA and United Kingdom

If EEA or United Kingdom data-protection law applies, our lawful basis depends on the purpose and circumstances of the processing:

  • Contract: processing necessary to enter into or perform a contract with you, including handling orders, payments, shipping, returns, customer accounts, and requested support.
  • Legal obligation: processing necessary to comply with tax, accounting, consumer-protection, recordkeeping, lawful-request, or other applicable legal duties.
  • Legitimate interests: processing necessary for fraud prevention, security, customer support, store operations, service improvement, analytics, and permitted direct marketing, provided those interests are not overridden by your rights and freedoms.
  • Consent: processing for which we ask for your permission, including certain marketing communications, cookies, or advertising technologies where consent is required. You may withdraw consent at any time, without affecting processing that was lawful before withdrawal.

If you reside in the European Economic Area or United Kingdom, and subject to applicable exceptions and limitations, you may also have the right to:

  • object to or restrict certain processing of personal information; and
  • withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing completed before consent was withdrawn.

For information about personal information processed by Shopify and related rights, use the Shopify Privacy Portal.

12. Complaints

If you have a complaint about how we process personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data-protection authority. Customers in the EEA can find national supervisory authorities through the European Data Protection Board member list.

13. International transfers

We may transfer, store, and process personal information outside the country where you live.

Where applicable law requires a transfer safeguard, the relevant parties may use an available lawful mechanism, such as an adequacy decision, the European Commission’s Standard Contractual Clauses, the United Kingdom International Data Transfer Agreement or Addendum, or another mechanism permitted by applicable law. The mechanism used depends on the destination, recipient, and processing involved. This statement does not represent that MISSISSI has executed Standard Contractual Clauses with every recipient or for every transfer.

14. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website, update the Effective Date, and provide any notice required by applicable law.

15. Data controller and contact information

Brand: MISSISSI Fine Jewelry
Data Controller / Legal Business Name: Shenzhen Mississi Jewelry Co., Ltd.
Chinese Legal Name: 深圳市密西西珠宝有限公司
Unified Social Credit Code: 9144030034978491XB
Registered Business Address and Authorized Return Address: Room 640, Building B, R3-B Block, Gaoxin Industrial Village, No. 018 Gaoxin South 7th Road, Gaoxinqu Community, Yuehai Subdistrict, Nanshan District, Shenzhen, Guangdong, China
Customer Service Email: support@mississijewelry.com
Telephone: +86 189 2829 0798

You may also contact us through the MISSISSI Contact page.

16. Governing law and jurisdiction

This Privacy Policy is governed by the laws of the People’s Republic of China, without regard to conflict-of-law principles. Subject to mandatory data-protection, privacy, and consumer laws that apply to the individual, courts with competent jurisdiction in Shenzhen, Guangdong Province, China have jurisdiction.

17. Related policies

Terms of Service | Privacy Policy | Refund Policy | Shipping Policy | Contact

This Privacy Policy does not alter the governing-law provision in the Terms of Service. Privacy rights and obligations remain subject to any mandatory data-protection and consumer laws that apply to the individual.

Nothing in these policies limits any mandatory consumer rights that cannot lawfully be excluded under the laws applicable to the customer.